Articles

Leskovec, Jure and Eric Horvitz (2008). "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network", Microsoft Research Technical Report MSR-TR-2006-186 [link]

Perez, P. et al (2008). "Diffusion and Social Networks: Revisiting Medical Innovation with Agents", Qudrat-Ullah, Spector and Davidsen (eds.). Complex Decision Making: Theory and Practice, Springer-Verlag. [link]

Hill et al (2006). "Network-Based Marketing: Identifying Likely Adopters via Consumer Networks", Statistical Science 2006, Vol. 21, No. 2, pp. 256-276. [link], [see also]

Ratna N. N. (2006). "Social Networks and Optimal Marketing Strategies for Diffusion: Does ABM Tell Us More?", Proceedings of the First World Congress on Social Simulation, University of Kyoto, Japan. [link]

Kiss, C. and M. Bichler (2005). "Leveraging Network Effects for Predictive Modelling in Customer Relationship Management". [link]

Dellarocas, C. (2003). "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms", Management Science, Vol. 49, No. 10, October 2003, pp. 1407–1424. [link]

McPherson, M., L. Smith-Lovin, and J.M. Cook (2001). "Birds of a Feather: Homophily in Social Networks, Annual Review of Sociology", Vol. 27, pp. 415-444. [link]

A special issue of social network sites in Journal of computer mediated communication