Consulting

The true roots of VerticeTree are in research. In economics and network science to be precise. Our aim is to apply concepts defined as fundamental building blocks of economic behavior in networks in this time of an emerging digital society. VerticeTree specializes in research, consulting and technology in online and mobile social networks.

Understanding how customers in your social community interact with each other is of paramount importance for your business. Which customers are the most valuable? Which customers bring most business from other customers? Which customers make other customers stay in your community? We visualize and analyze your community in order to answer these questions.

We do advertising experiments. The saying goes that half of money spent on advertising is wasted. The problem is you don't know which half. With advertising experiments you do. We design and manage experiments where the campaign is pre-run on a small population and targeted on the basis of statistical analysis of the experiment. In a similar way as medical companies use clinical trials to test the effectiveness of new drugs. We also develop applications for social networks such as Facebook.

We do social targeting. The intuition behind our social advertising technology is simple. If you, as a member of a social community, show interest in a product or buy it, your friend is targeted with an ad of the same or a similar product. Or, if you are a well connected member in the community and there is a history that the purchase patterns of your friends in the community tend to follow yours, you will be prioritized for new promotional messages. Research shows that this works because you and your friend are likely to be similar, and because you may have talked about the product with each other. Our “social targeting” approach leverages and complements traditional targeting based on demographics and customer behavior.

We do consulting. The nature of all economic activity in networks is about platforms. Platform is the vehicle that brings the two groups with an interest together being it advertiser and consumer or seller and buyer. Our consulting services help you to understand the roles each participant in the network of your interest does have. We will visualise the nature of interaction, estimate behavioral parameters and create optimization rules for pricing of your services. In short we help you to monetize your network service in online or real-life business.