March 11th, 2008
Our latest operation was to develop the www.playfinland.fi website (see screenshot below). The site combines community features, gaming and promonational strategy. The website was commissioned by Tekes, the Finnish Funding Agency for Technology and Innovation. It features a gateway to the thriving Finnish game industry.
The website forms a platform where Finnish game companies can post content and banners to the pages, and where visitors can learn about the Finnish gaming industry. There is also a Facebook group available to those interested in the Finnish game industry. Visitors can get to know the Finnish game companies in an entertaining way by playing a card game (see picture below). This part was produced together with Funda Games, an innovative edutainment company.
For us the technology was the core of the project. The whole site is implemented in a framework developed by us that allows rapid launching of websites containing social and promotional features. This work forms for us the starting point for further experiments in the field of social communities and internet-based services.
Posted in Technology | 1 Comment »
December 23rd, 2007
We did a little Facebook app called “Do some good” - Christmas Wishlist, where people could make Christmas wishes and see how their wishes spread in the wish network. We got enough members to get some money for charity and to better understand what works and what does not in the spread of a Facebook app. The three pictures pretty much summarize the experiment. Users and connection between users of the app are displayed in red, people that had been invited but had not yet become users and invitations by gray, and uninstalls by blue.
Before the launch date (pic below) installation was possible only via invitation by a friend. Hence the single connected component. You can already see that many invitations do not turn into users.
Five days after the launch (pic below) some installations took place outside our friends friends networks from Facebooks product directory (the disconnected component). The network has now 54 users and 180 people have been invited but not joined yet.
Ten days after the launch (the last pic) the network has grown to 68 users and 222 people have been invited but not joined. Some of the disconnected components have started to grow, but users who could not convince their friends onboard begin to uninstall the app.
Posted in Research | 1 Comment »
